We’re living in a world that profits off our division.
Every headline. Every political stunt. Every algorithm pumping fear into your feed.
The playbook is clear: keep us divided, keep us weak.
We’re not falling for it anymore.
The ampersand (“&”) is our rebellion. It’s more than punctuation - it’s a symbol of connection, courage, and unity.
“Black & White, Red & Blue, Straight & Gay,
Different & Together, You & Me”
Division is cheap.
Unity is revolutionary.
And right now, unity is the most radical, savage move we can make.
The & Project
Because it’s simple. It’s bold. It’s undeniable. One symbol that can be slapped on a sticker, painted on a wall, worn on a shirt - and instantly, it says,
“I choose unity!”
We’ve created four versions to spark the movement:
We’re done letting fear, hate, and manipulation tell the story.
The & Project is a call to arms for human connection.
This isn’t passive. This is action. This is standing up, standing together, and saying:
“You will not divide us. Not anymore.”

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.